PO Box 40014, Tucson, AZ 85717

Highlights of AFMTE Strategic Plan 2017-20


Alliance for Massage Therapy Education

Highlights of AFMTE Strategic Plan 2017-20


Alliance for Massage Therapy Education (AFMTE) Mission and Vision:

The Alliance for Massage Therapy Education serves as an independent voice, advocate, and resource for the massage therapy and bodywork education community.  Working from the principle that education forms the foundation of every profession, the Alliance supports strengthening and elevating educational standards in massage therapy and bodywork.

Core Function #1

Strengthen and improve massage education by providing educational information and opportunities to institutions, administrators, teachers, and continuing education providers (other than teacher certification).

We accomplish this by archiving CE courses on our website and selecting a CE and Classroom Educator of the Year.

Core Function #2

Provide a biennial conference for learning, networking and mutual support for AFMTE members and the massage and bodywork industry as a whole.

Our biennial Educational Congress is held in odd years like 2017, 2019, etc.

Core Function #3

Advocate with legislative and governmental agencies on teacher, education and continuing education standards as well as administrative and curriculum standards that support quality massage therapy and bodywork education.

Core Function #4

Serve as the designated representative for massage therapy and bodywork education in cooperation with other stakeholders in the field, as well as organizations and regulatory bodies outside the field.

We accomplish this by representing the education sector to the Coalition of National Massage Therapy Organizations and by maintaining relationships with all of the other Coalition member organizations as well as relationships with other organizations within the massage and bodywork  field and the health field in general.

For example, AFMTE represents the massage education sector in the Academic Collaborative for Integrated Health (ACIH).

Core Function #5

Develop and promote curriculum and administration standards and opportunities to inform and guide educators towards using research-based teaching and learning strategies for massage therapy and bodywork education.

AFMTE works with the Massage Therapy Foundation and the Project to Enhance Research Literacy of the Academic Collaborative for Integrative Health to develop research literacy in our schools and in our student and therapist populations. We support the curriculum and standards of COMTA and ELAP and the administrative standards of COMTA.

Core Function #6

Promote access to massage therapy and bodywork education for those who are seeking it, from entry-level training through postgraduate studies. 

We support the concept of a project that was birthed at our Educational Congress in Tucson to raise funds to advertise massage education nationally.

Core Function #7

Strengthen and improve the Alliance itself for long-term sustainability through avenues such as: increasing membership; refining member benefits and internal process; strengthening and expanding partnerships.

We are constantly seeking to improve our internal processes, our member benefits, and membership in general.

Core Function #8

Continue and complete work on all phases I-IV of the National Teacher Education Standards Project (NTESP) (Phase V will be accomplished gradually by state boards’ rules changes and changes to state laws).

We created the Core Competencies for Massage Therapy Educators and are currently working to promote their integration into accreditation standards. COMTA recommends that schools utilize the Core Competencies in the training of faculty. We are currently working to expand and refine teacher resources on our website for classroom teachers, CE educators, and those who wish to develop massage teacher training courses. We have published The AFMTE Guide of Assessing Massage Therapy and Bodywork Educators  to help educators assess themselves and assist administrators to effectively develop faculty assessments for the required level of mastery of each of the Core Competencies. We are currently working on a Model Massage and Bodywork Teacher Training Curriculum template as well as a portfolio review process for classroom educators and CE educators. The portfolio review process will establish a way for existing massage and bodywork educators to become certified educators without having to take an entire teacher training course and giving them credit for their teaching experience. There will be more to this process before it enters the final phase during which we hope to see teaching certification become more widely accepted and even part of education standards throughout the massage and bodywork field.

Want to help us strengthen and improve massage education?

About the Strategic Planning Committee
Composed of a Chairman and a Board Liaison appointed by the President with the approval of the BOD and the assistance of the LDC and other members as needed, the SPC is charged with developing a Strategic Plan for the BOD of the Alliance that focuses on the main goals of the organization, as well as other items that address the needs of the organization. The SPC is further charged with the periodic review of the Plan at the behest of the BOD.

Who We Are

The Alliance for Massage Therapy Education is an independent organization that has been established by educators, for educators. Recognizing the diverse nature of our field, membership in the Alliance is open to all who work in the many disciplines across the spectrum of massage, bodywork, and somatic therapies.